Menno's reasons for joining VanderSat are many. Food and agribusiness have an enormous economic, social, and environmental footprint. This $5 trillion industry represents 10 percent of global consumer spending, 40 percent of employment and 30 percent of greenhouse gas emissions. Although sizable productivity improvements over the past 50 years have enabled an abundant food supply in many parts of the world, feeding the global population has reemerged as a critical issue. If current trends continue, by 2050, caloric demand will increase by 70 percent, and crop demand for human consumption and animal feed will increase by at least 100 percent. At the same time, more resource constraints will emerge: for example, 40 percent of water demand in 2030 is unlikely to be met. Already, more than 20 percent of arable land is degraded. Put food and agribusiness, space technology and science together and you will soon realize that VanderSat might hold a critical key in this story.